From the Drug Free Alliance:
Being called the new spirits, “thin-dustry,” the Skinnygirl Margarita is just one example of the many alcoholic beverages that are on the market that have recently become popular for their association with weight loss.
The Skinnygirl Margarita was created by Bethenny Frankel, a natural foods chef, who is better known for her star role in Housewives of New York City. Frankel is touted as a chef and mixologist, known for taking unhealthy foods and cocktails and making them healthy and low-calorie.
According to Marin Institute, “Skinnygirl’s marketing carefully stops just short of claiming the product actually causes weight loss.” Marin Institute claims this product, “Exploits the physical insecurities of American women for financial gain, by encouraging them to buy a product that will do nothing but harm the very thing they worry about most.”
Additional information is available at www.MarinInstitute.org.